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Chapter 1 – Defining Marketing for the Twenty-First Century (All Chapters Included)
- Exam (elaborations) • 280 pages • 2021
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Chapter 1 – Defining Marketing for the Twenty-First Century (All Chapters Included) 
1. Consumers today have greater ease in interacting and placing and receiving orders than ever before. 
True (easy) p. 2 
2. Because of the digital revolution, customers can easily compare notes with other shoppers when considering a major purchase. True (moderate) p. 2 
3. The Internet allows companies to do consumer research online. True (easy) p. 3 
4. The computer metamarket consists of the manufacturers o...
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